Dr Pantea Foroudi
Reader in Marketing

Summary

Pantea Foroudi (PhD, SFHEA, MSc (Hons), MA, BA (Hons)) is the Director of Research in the Business Analytics and Marketing Department (since 2025), and a Reader in Marketing and Corporate Brand Management. She is also the Director of the Sustainable Digital Economy Area of Excellence and a Member of the School Management Board (2024). Pantea serves as the Head of the Research Group in Marketing and Corporate Brand Management (2023–2025). Prior to her current academic leadership roles, she worked as the Business Manager and Solution Architect at Foroudi Consultancy (2013–2023). Since 1996, Pantea has built extensive experience in design, branding, and marketing, establishing herself as a creative innovator and practical problem-solver in visual identity, graphic design, and branding across various sectors. Pantea's primary research interests focus on consumer behavior, using a multidisciplinary approach across two key areas: (i) corporate brand design and identity, and (ii) sustainable development goals (SDGs). Her research has been widely published in leading international academic journals, including the British Journal of Management, Regional Studies, International Journal of Management Reviews,  Journal of Business Research, European Journal of Marketing, International Journal of Hospitality Management, and more.

Pantea's scholarly impact has been recognised globally. She was listed as the FIRST in "top scholarly output" in the UK and Europe and ranked FOURTH worldwide for the period 2016–2022 (December 2022). She has also been featured in Stanford University’s Top 2% of Scientists ranking, as per Elsevier’s Scopus database (2024, 2023, and 2022). In addition to her academic achievements, Pantea has extensive editorial experience as an associate and senior editor for renowned journals, including the International Journal of Hospitality Management, Journal of Business Research, International Journal of Contemporary Hospitality Management, European Journal of International Management, and more. Her work continues to make significant contributions to the fields of marketing, corporate branding, and sustainability.

Qualifications

Senior Fellow of the Higher Education Academy (SFHEA)

Certified Professional Mentor in Higher Education

PhD in Business Management, Brunel Business School, UK

MA in Marketing and Communication Management (Honours)

MSc in Graphic Design (Honours)

BA in Graphic Design (Honours)

Responsibility

Director of Research, Business Analytics and Marketing Department

Pantea teaches MG5584 (Applied Corporate Brand Management), MG5586 (Strategic Corporate Brand Management and Consulting), and supervises PhD students.

Associate/Editorial Board - Journal of Business Research (JBR, 2016–2023); International Journal of Hospitality Management (IJHM); International Journal of Management Reviews (IJMR); International Journal of Consumer Studies (IJCS); Journal of Business to Business Marketing (JBBM); Corporate Reputation Review (CRR); International Journal of Contemporary Hospitality Management (IJCHM); International Journal of Information Management (IJIM); European Journal of International Management (EJIM) and more